Steps To Creating My Small Business

It took several classes, a bunch of cash, and patients like no other to get at the stage I’m at, now. I started with costuming, because that is what I knew and I needed a subject for my classes, at college. Now, I take all that and turn it into something that makes better sense in my life, and I can sell off my costuming, because I no longer have anything to do with. I had branded myself, already. Thankfully I used my own name and the word ‘Designs’ in it. Here’s what I basically did, several times, but finally applied it to something tangible and realistic, and that is jewelry. Here is my process.

Brand

  • Name your company, your product(s), price & package everything, including your cards and mini catalogs, and whatever else you need to market your brand. Do your research and make sure someone else isn’t doing it, or your name isn’t already being used. Simple Google searches will help keep you from making such an innocent mistake. Otherwise, prepare to be accused of plagiarism and social networking will eat you, alive. If this happens, apologize and make it right. Don’t respond, continue to ignore the problem it will only get worse for you. I see it happen all of the time.
  • What is the story behind your company/product(s) what is so great about it. Make it great. Scratch that. Make it fucking amazing.
  • Figure out your demographic. Is it for everyone, or just women? Or dogs? Or goats?
  • Shoot professional photos or select files that showcase your product, and make them easily available to send and show at a moments notice. The light box is a saving grace in this mix. Otherwise, find a college kid who’s taking photo class.
  • Take advantage of coupons & discounts for ever bit of your materials. Office stores, print shops, craft stores, hardware stores, photo labs. They all have sales and offer discounts. There are companies that make photo books, now. They have specials, all the time. Photo books = Lookie Books

Market

Look for ways to save on pamphlets and cards. Research online. Etsy has merchants that do custom stationary sets. Just ask them to tweek the package, or customize it for you. I would start with;

  1. Company cards
  2. Thank you cards
  3.  Mini Lookie Books
  4. Master Lookie Book (yours, only)

These four things will come in so handy! If you can afford to do so, I would suggest investing even further into regular sized envelopes and letterhead stationary. As well as manila envelopes. I found this to be something I could handle in my own office. Just be sure to have your templates ready to send to the card maker. That is the most important part of your brand.

There are free apps to make mini commercials for your company, as well. I have utilized all the free marketing tools I need, including Facebook Pages, other’s Facebook groups, and Intagram. The mini commercials are linked to my FB and IG. I use Google photos to edit, store all pics, and make animated loops and collages of my products.

Set Up Shop

For me, my business will start locally, at a grassroots level, besides my Etsy shop. I have researched where I can sell my products, and what are the smart moves to get my name out there. Farmer’s Markets, First Friday’s and donating pieces to a cause has been the outcome of results for the avenues I need to take. I have already sold a custom Earring Necklace Bracelet set, and donated two Earring Necklace sets to a silent auction, in support of funeral costs for a beloved friend.

While the signs and displays are being built, I list the costs for these opportunities and figure in the budget. I also look to the short and long term of how long will I be utilizing these areas, and when and how will I move from there to, oh say, a shop. And since I have enough inventory to sell, I can continue to make new custom pieces, in the meantime, and using that profit to fund the new supplies and materials. My own shop went through quite a bit of changes, through school and life. And thankfully, I was able to tweek its name to serve me, once again. You can change your brand so many times, before you start looking like a sketchy kook. You want to be trusted.

Your booth should be as amazing as your products. You should have a sign or banner with your name. An EZ-UP would be ideal, it gives you the feeling of an actual room. You need to set up the tables so that you can easily assist the clients, but you aren’t in the way of your product. Table covers should flow with your product and the signs and displays. If your signs and displays are in pinks, a random table cloth with hot dogs and hamburgers is going to screw it all up. It all has to make sense. It all has to tell the story. Mine product has the feel of the elements, so I am able to use greens, blues, and browns. But I also have themes, although they still involve my favorite theme park and are introduced in a subtle manner (Bounding comes to mind) I can use the themes with my natural elements. Features are another way of getting away with not flowing, if you create something that is more unique in comparison to the rest of everything.

While it is important to have your pics and stats for your Etsy shop, it serves as the same value in your booth (which is where I choose to start). You need to be on point, prepared, and ready to sell. Don’t allow anyone to talk you down, or spend too much time chatting you up. Be polite, but be firm. Anyone that starts becoming a nuisance, offer a card, and suggest they look at your shop, online. Don’t bark out prices or offers. Let the customers ask. Your displays and signs should tell the customers all they need to know, but if they want to know about a discount, you need to be accommodating. For instance, if a customer wants 3, or more, of something. Or senior and Veteran discounts. These need to be taken into consideration, and that determines the success of your company, in the future.

Now is where I would list my short term and long term goals. But, you get the picture. Once you have there, to look at, it all starts to fall into place, just as you listed it. Paper, digital, it doesn’t matter. You need to see what you want, and how it’s going to happen. It is the catalyst that motivates you to put it all in motion. Once it written, it is done. No excuses or backing out. Right? 😉

The Box of Light

I worked on it, all morning. I found an old white flat sheet, and used it to wrap the top, back and bottom of the box. I trimmed away the extra overlaps, in the front. Masking tape was my go to for attaching everything. I taped the tissue paper on the inside of the box, on each side. This way, I can grip the box when I need to move. Also, it allows for room to attach both my lights. All that is left is the backgrounds. A few pieces of poster board in white, black, and maybe a teal color should do it. The shoot is just around the corner.

The ball is rolling.

A little recap of the DNC Shit Show 2016

From a DNC delegate:

“We sit through dozens of speeches every day at breakfast and at the convention by high ranking officials in the DNC elected and appointed. Many of them have specifically recognized the corruption in the party that did everything it could to keep Bernie from winning the primary and apologized to us. They said it wasn’t fair. They said wonderful things about Bernie. Then they said it’s time to be united for Hillary. The walk out for most of us wasn’t about Bernie. It was the fact they, even the new DNC chair, admit to election fraud, apologize and do nothing. No, worse than nothing because they are asking us to condone and support this. They are basically asking us to be an accessory after the fact to a felony. That is why I walked out.”

UPDATE: “The convention tonight had a hostile feel. People were dressed up, grumpy and looked down on the workers and Berners. Some were incredibly rude. Almost half of everyone you see on TV sitting in the delegate sections were paid actors/seat fillers. Many of the speakers were visibly upset when they endorsed her and delivered their scripted speeches with an empty enthusiasm. Bernie delegates were called names, yelled at, and had their signs ripped out of their hands. A few Hillary supporters would say hello back and smile. For the most part the only nice people were the police and the alternative news crews including the foreign news.

The protesters at FDR park: crossing through the gate was a little scary. Once I was on the other side people smiled and said hello. It gave me a nice warm feeling. There is a tent town where one of the three kitchens and water stations are. Pallets of water bottles and they not only feed the thousands there everyday but also go into the community and feed the homeless. They don’t charge anything. Some comes from local restaurants donating food.

A middle class man sold his house and used the money to feed and give water to the protesters. He is living in the tent city now. As I walked around people smiled, said hello or thank you if they recognized me. There were no fights or yelling or belittling. Everybody was helping each other. The police and alternative reporters were nice. There were a couple of trouble makers not part of the movement. The nice police removed them without incident or unnecessary force. Some people were for Bernie, most for Jill, but there were supporters of Johnson and Hillary there also. Everyone was welcome. One lady had a Hillary t-shirt, hat and pin. She walked around checking things out. People smiled and said hello to her.

If these were two different worlds which one would you choose?”

via Dottie Sisco

Ready, Steady, Sew!

I found this Singer at the GW and had it tuned and detailed. I think I will order some of my own material. That will be a great way to utilize my own prints. I have curtains and circle skirts on the goal list, for now.

NVBDesign

singer

I’m also learning how to macrome, and I have made one plant holder and one plant holder with a circle table. I am now ready to make an owl!

mac

I’m digging this style and shape, but I will be using colors.

owl

 

UPDATE: My owl, among other projects. New line of wares; Knotty Pines.

owlowl2turq_whit_orang2turq_whit_orangturq_whitflat

Debbie Whatshername Schultz

What a Tangled Web We Weave,

When We Practice To Deceive.

She likes to talk talk talk talk talk, right? She lies, she scolds her interviewers, she deflects, she stands by her words while, at the same time, tells you they were taken out of context. Well, show us the entire context, please? She smears, then denies, then she can’t prove it. Here are a few examples that will hopefully send you off into the world of little debbie being caught on audio or video, being a total a complete liar. This is who represents the DNC and their views on how dumb they think we are.

 

 

Here she is, lying. And say what she says was taken out of context, by the Examiner. You heard it. I heard it. He heard it. She heard it. What we have never heard was the rest. And there isn’t anymore. It doesn’t matter, so much, what the ambassador said, as it does, what she was quoted, verbatim, saying and then denying, while not taking back what she says.. Another lie. She doesn’t regret it, or take it back. It was the Examiner’s fault. She made the comment, and she is now a liar. Then we have the teleprompter, already set for the yay vote on the God and Jerusalem platform. Oh, and how and who took it out in the first place??? Quite a fumbling and no recovery. Liar, again.

Well, she did the same thing to Romney. She says what she says doesn’t matter. What she believes is to say whatever it takes to smear the Republican nominee. She understands, but her smear makes her case. Mitt is disingenuous, but she is golden. It’s ok to misquote the LA Times in favor of her slander.

It’s uncomfortable, at times, to watch. But she has no regrets, and no worries. Teflon.

This Haus is Looking Good

The paint and paneling really made a difference. All of my ‘things’ are starting to find there places. Next, the bathroom. When that’s done, I will have a swinging party. Hopefully by Christmas?

My bar is pretty popular around these parts. No smoke!

My bar is pretty popular around these parts. No smoke!

Some afternoon cockies with Beeps.

Some afternoon cockies with Beeps.

No cords!

No cords!

I can rock the hell out of a dinner party. Bring it!

I can rock the hell out of a dinner party. Bring it!

Surfboard Yellow and Cigarette Cream

Actually, the color is Frittata, which I do not agree fits the color. Frittatas are egg colored. cigarette cream is a vintage automobile color, and one that I happen to be partial to. The colors look great, indoors, as well. From boring brown to yellow, the room is transformed into bright and cheery. I chose these colors to compliment my vintage rattan and and Heywood Wakefield pieces.

Even in the overcast light, it is still bright and cheery.

Even in the overcast light, it is still bright and cheery.

This color was the best choice.

This color was the best choice.

I was able to accent quickly find pieces to add to my own. All that’s left is wall art.

I found the platter and glassware within weeks of each other.  The bowls came from family.

I found the platter and glassware within weeks of each other. The bowls came from family.

One bowl, with the legs, broke do to negligent moving. Glad they have home. I recently found out that the three Fransiscan pieces are from a collection called Contours designed by George James. I’m beyond thrilled to own them, and will forever be on the look out. The Platter is Pyrex designed by Georges Briard. I am obsessed with his designs and pieces. They scream my childhood.

I chose the green, on whim, one day. As you can see, I have some pretty impressive whims ;) The cloth was my nana's.

I chose the green, on whim, one day. As you can see, I have some pretty impressive whims 😉
The cloth was my nana’s.

I didn’t get to grow up in the 60’s, but I did grow up on the leftovers. I chose to really go for it in the kitchen with specific pieces of inspiration, passed down to me. The jadite shakers and cherry wall paper boarder were the beginning of the Beaveresque result, we have today.

The lanterns are divine, and they light up the rooms, beautifully.

The lanterns are divine, and they light up the rooms, beautifully.

Orange in the entry. Why not?

Orange in the entry. Why not?